Julia Brown is a Content Specialist for Managed Healthcare Executive.
Earn their trust, earn their cash
January 17th 2012Managing consulting firm Peppers & Rogers Group released the results of its Trustability in Health Care study, which showed that consumers are willing to pay more for services from trustworthy health insurers. Respondents said they would be willing to pay on average $30 a month more to do business with a health insurer they trust, with some willing to pay up to $100 a month total
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