Emily Graham

With healthcare costs outpacing income growth and health insurance deductibles increasing by 212% over the past decade, many patients are left feeling that their health insurance doesn’t provide as much value as it did 10 years ago.

With the use of virtual and telemedmedicine services increasing, health plans must continually use the data available through digital channels to listen to and learn from members, adjust content to answer their questions, and respond to their needs, to build both a lasting member relationship and enhance future digital capabilities.