Special Report, Figure 1

Community health workers can improve health outcomes and lower costs. So why haven’t they been fully incorporated into the U.S. healthcare system?

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According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.