PBM shares strategy behind Prozac switch success

News
Article

In less than 2 weeks after the launch of generic fluoxetine in August, Merck-Medco had switched 85% of its mail-order Prozac prescriptions to generic versions of the antidepressant. It says its generic switch rate for retail Prozac scripts was 69% over the same time period.

Recent Videos
Related Content
© 2024 MJH Life Sciences

All rights reserved.