AI Hype and Engagement Fatigue | Predictions for 2025

First, the AI [artificial intelligence] hype will continue unabated with vendors promoting AI-enhanced solutions. Not all offerings will deliver meaningful impact; we anticipate that maybe 5% to 10% of the solutions will have real, measurable value in healthcare. Some vendors may rebrand existing tools as AI solutions with minimal changes just because they added a simple analytics function. These vendors will do this in an effort to stay up to date with technology. Extensive and proper due diligence by true technologist, clinical and business experts is required to be a smart consumer of the few valuable AI solutions in the marketplace.

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Second, patients’ digital engagement will continue to improve but at a slower pace due to “engagement fatigue.” As patients receive increasing numbers of digital communications, such as text messages and emails, from multiple healthcare organizations, it becomes difficult for the patients as consumers of healthcare to differentiate what messages are worth paying attention to and which are not. As such, there is a growing need to streamline and prioritize these communications. If the overwhelming degree of digital communications to patients continues, it will lead to the fatigue factor, which will result in messages being ignored, leading to disengagement.

By understanding patient preferences and reducing redundant messages, health organizations can address this “engagement fatigue.” This shift will help ensure that digital engagement evolves into a more meaningful and personalized experience.