Early in his career, Lyman Dennis, chief information officer (CIO), Partnership HealthPlan of California (PHC), was project manager of a grant from the National Institutes of Health to develop a system that planned diets.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
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