Ongoing changes in the physician office solutions market have important implications for both payer and provider organizations. Physician office solutions came into prominence in the1980s as medical practices turned to information technology to help manage the steady flow of patients and paper through the physician office. Current solutions continue to provide core practice management (PM) functionality, while also facilitating communication between the medical practice and payer organizations.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
Read More