New-fashioned phone calls: Silverlink's Stan Nowak discusses how automated calls are becoming a key differentiator in healthcare
Healthcare consumerism is quite a paradox. Consumers are given more choices, but as options increase, so do risk, responsibility and confusion. There are many consumerism products available today; consumer-directed health plans (CDHPs) and healthcare savings accounts (HSAs) are two that are gaining momentum, but perhaps the most widely publicized is the government's prescription drug plan for seniors-Medicare Part D.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
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