One of the biggest uncertainties in today's healthcare market is what managed care's future role will be in the Medicare and Medicaid programs. The most recent trend is an exodus from Medicare+Choice due to the federal government's insufficient reimbursement levels.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
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