Health plans can achieve Health Insurance Portability and AccountabilityAct (HIPAA) transaction compliance through either a tactical or strategicapproach. Corporate business strategy, available resources and technologiesdictate the approach taken. Each provides different return on investment(ROI) opportunities, but with vastly different investment requirements.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
Read More