New York - Just as ATMs transformed the banking industry, online capabilities for patients and providers could bring the same radical changes for cost savings to healthcare.
Social media: ROI for health plans?
January 22nd 2015According to the research firm Gartner, Inc., information technology is subject to a five-phase acceptance cycle: a Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Even zealous advocates of social media marketing (SMM) admit their craft is currently stuck in the disillusionment phase.
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