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Independence Blue Cross pilots airport kiosk
The Healthy Steps kiosk provides health tips for travelers, nutrition information for meals on the go, videos and a feature that shows the distance traveled and calories burned by walking to different points in the airport.
If you’re familiar with the Philadelphia International Airport, you may have seen an Independence Blue Cross pilot project designed to provide travelers with health tips and keep the insurer top of mind as more people consider purchasing individual healthcare. The Healthy Steps kiosk, located near the airport’s main food court and shopping area, is one way the insurer is trying to reach consumers in new places with new ideas.
The touchscreen kiosk is geared to the 87,000 travelers passing through the airport each day. It provides health tips for travelers, nutrition information for meals on the go, videos and a feature that shows the distance traveled and calories burned by walking to different points in the airport.
The kiosk also has a ‘Get a Quote’ feature. While Independence Blue Cross only covers people in Philadelphia and five surrounding counties, it can share far-flung travelers’ information with other Blue Cross insurers based on zip code.
“There are a lot of people looking for individual healthcare coverage now,” says Karen Burnham, a spokesperson for Independence Blue Cross. “So in addition to providing health tips, this is a way for people to check out what plans are available or leave their contact information.”
In addition to the kiosk, Independence Blue Cross has also released an iOS and Android pedometer app that incorporates many of the same features.
2023 Drug Trend Report - Xevant
May 16th 2024To effectively navigate the changing pharmacy landscape and maintain a robust, cost-effective pharmacy benefit, you must understand the forces behind rising drug trend. What’s driving your costs and what can you do about it? As a leader in the PBM analytics space, we offer a unique perspective on pivotal trend drivers. Here’s what our comprehensive analysis revealed: -A surge in utilization rates across specialty and non-specialty drugs, magnified by anti-obesity therapies -Financial strain imposed by anti-inflammatory biologics and the yet-to-be-fulfilled -promise of biosimilar savings -Persistent price inflation driving higher costs year over year
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