To build trust, health insurers need to demonstrate their value to customers. That means offering a convenient, satisfying customer experience. Here’s how.
The latest research from PwC’s Health Research Institute has shown that U.S. health leaders are making building a better customer experience for patients a top priority instead of a “nice to have.”
For all health plans, increasing complexity requires rethinking the presentation of options to members. Choice design, stepped information reveal, high quality, and timely communication, are keys to providing members a helpful and trustworthy healthcare GPS.